PG Diploma in Digital Business Management is a certificate course for working professionals who have a passion for business studies and wish to gain knowledge in the areas of digital marketing, online business, and entrepreneurship. The PG Diploma in Digital Business Management course aims to address challenges faced by organizations and businesses due to the advent of digitalization. The program is proposed taking into consideration understanding the concept of digitalization in the modern age, its tools and techniques and various applications.
PG Diploma in Digital Business Management is designed in such a way that the students learn the tools and technologies that can help them find innovative solutions to problems faced by the organizations. Students will be trained by industry experts and will have access to the most advanced e-learning facilities.
Want to learn more about the PG Diploma in Digital Business Management program? Continue reading the blog. The blog will give you an overview of top job opportunities, top companies, and essential skills.
What is PG Diploma in Digital Business Management (PGDBM)?
The PG Diploma in Digital Business Management is a comprehensive, multi-level diploma course that prepares learners to deal with complex, global business situations. The course helps address the gaps in management education by developing skills and competencies needed to address the challenges of today’s business world. The course is set up in a modular format so that it can be taken up without interrupting the regular work schedule.
The PG Diploma in Digital Business Management is a 1-year to 15 months program focused on practical learning. This program is aimed at students who are already working as digital marketers and want to gain a deeper knowledge of the field. The curriculum is made up of modules that cover all areas of digital marketing, including SEO, social media, email marketing, and website content. Students will learn how to use the right tools to execute their digital marketing plans.
Students can choose to enrol in the program on a full-time basis, or they can enrol in the part-time program while they work and learn.
Top Career Opportunities After PG Diploma in Digital Business Management (PGDBM)
PG Diploma in Digital Business Management program equips you with the latest cutting-edge business skills and hands-on digital management experience to build, grow and manage a sustainable digital business.
The popularity of Digital Marketing has skyrocketed in recent years, and it is now one of the most sought-after careers. In addition, due to the migration of businesses to digital platforms, there will be more jobs in Digital Marketing and a growing need for trained professionals. As per payscale.com, a Digital Marketing Manager’s starting salary in India currently starts at Rs 4 lakh.
Below are a few top 10 Digital Marketing job opportunities and their salaries:
Digital Marketing Consultant:
SEO, web design, social media promotion, and advertising are some of the responsibilities of a digital marketing consultant. Salaries for digital marketing consultants range from Rs 5 lakhs to Rs 10 lakhs.
SEO Executive /Manager:
A Search Engine Optimization (SEO) Manager is responsible for developing and implementing optimal SEO strategies as well as PPC marketing, and social media marketing. An SEO executive analyses the SEO competition of a client both on- and off-site. Detailed keyword research is conducted alongside on-site and off-site SEO strategies. Additionally, Search Engine Marketing (SEM) is maximized and any significant changes in the Google algorithm are closely monitored. An SEO Executive /Manager’s starting salary is Rs 4 lakhs and beyond.
Search engine rankings are essential for businesses to increase traffic to their websites. It is a highly competitive niche that requires a specific skill set. Pay-per-click (PPC) marketing campaigns on Google are managed by the Search Engine Marketing (SEM) Specialist. Search Engine Marketing specialists work with the SEO and Marketing teams to enhance ROI, drive traffic, and increase customer conversions. As well as managing the paid search budget, the SEM Specialist is in charge of the SEM strategy.
Their salary starts with Rs 3,49,441 lakhs.
Social Media Manager:
The role of a social media manager includes managing social media campaigns, building the brand’s presence on social networks, posting, and commenting on relevant blogs, engaging in online conversations, and responding to customer feedback. Starting salaries for Social Media Managers range from Rs 4 lakhs to Rs 5 lakhs.
PPC Search Manager:
PPC Search Managers should have a passion for internet marketing and creative thinking. Adapting quickly to changing business models and applying the knowledge to marketing initiatives can help a PPC manager achieve client goals. In India, the starting salary is Rs 5 lakhs and above.
An email marketer is responsible for identifying and building an email list of potential customers. Besides designing and developing direct email marketing strategies, email marketers also create responsive email templates, design newsletters, and enhance email templates through graphics, customization, and personalization. A marketer’s job also involves keeping in touch with clients in a timely and accurate manner. Email marketers typically earn up to Rs 4 lakhs or higher.
Market Research Analyst:
A market research analyst studies market conditions and examines the possibility of selling a service or product. They collect information about consumer demographics, preferences, needs & purchasing habits, and aid companies in understanding how to sell their products and services. Market Research Analysts can expect to earn a starting salary of Rs 3.5 lakhs.
Content marketers create engaging content and distribute it on digital platforms organically. They are also responsible for ensuring that their content is search engine friendly. Content Marketers/Managers are paid an average salary of Rs 6.75 lakhs and above.
Conversion Rate Optimizer:
The conversion rate optimizer tracks and optimizes key conversion points in marketing handles and optimizes landing pages and improves lead-to-customer conversion rates. Conversion rate optimizers earn salaries starting at Rs 3 lakhs or more.
Virtual Reality Developer:
The virtual reality industry is still in its infancy but is growing rapidly. Therefore, many companies have incorporated VR into their digital marketing tactics. This is a high-technology job that draws people with strong backgrounds in technology or the arts. Their salary starts at Rs 6,24,717 lakhs.
Top Companies Offer Jobs to PGDBM Graduates.
After successful completion of the PGDBM program, graduates will have lucrative opportunities from different industries. They can seek employment in Private MNCs as well as public enterprises. The average salary for PGDBM program graduates ranges from Rs 3 lakh to 15 lakhs.
List of Top Companies
- Bain & Company
- Boston Consulting Group
- HDFC Bank
- Citi Bank
- Axis Bank
- ICICI Bank
- Goldman Sachs
Why Study PG Diploma in Digital Business Management (PGDBM)
PG Diploma in Digital Business Management is aimed at equipping the students with the knowledge of digital marketing tactics and how to apply them effectively. The aim is to help students to achieve a higher competent level of skills in digital marketing.
With the new-age technology emerging every day, having a good understanding of how it works and how it can be used is extremely beneficial. Here’s why studying for PG Diploma in Digital Business Management will benefit you:
- Learn advanced digital marketing and business strategies.
- Adopt innovative strategies to streamline operations in a digitalized age.
- Identify and evaluate online businesses.
- Discover trending online marketing principles and methods.
- Be prepared for the future of marketing.
- Become a Digital Leader and enhance your company’s performance.
- Obtains a solid business network to start up a new business and become a successful entrepreneur.
- Instils valuable managerial skills, such as Risk Management, Trade & Marketing Management, Financial Management, Economic & Management Decisions, etc.
- Provides lucrative employment prospects in government and other private sectors.
Key Skills Required for PG Diploma in Digital Business Management (PGDBM)
PG Diploma in Digital Business Management is a unique course that aims to create a new breed of management professionals who can combine strategic and managerial skills with business acumen and digital savvy.
Those seeking a degree in PG diploma in business management need to have diverse skills such as a deep interest in management and business. Communicating verbally and in writing, as well as interpreting data are essential skills for business candidates. As part of the admission process for management, candidates were evaluated on a general profile that required multifaceted talent.
Top skills required are:
- In-depth understanding of the digital tools & techniques
- Analytical and Critical thinking skills
- Interest in Business and Management
- Managerial Skills
- Observation skills
- Strategic mindset
- Leadership skills
- Decision-making skills
- Awareness of market and products
- Communication skills
- Time management
Digital has never been more important. A huge change is happening in the workplace. Businesses and the workforce are not just changing with the times but embracing it. Everybody is talking about digital, talking about the new way. You need to be prepared for the future. It’s not too late to get involved. To help you on your journey, we’ve been asked to blog about why you should study Digital Business Management.
We live in the era of technology. Everything around you is operated by technology. The advancement of technology is the key which is why with the advancement of technology the demand for the Technocrats has also increased.
With the Digital Business Management course at MADE Academy, you can not only learn how to be successful in this industry, but you can also learn how to get ahead of the curve.
So, are you an aspiring entrepreneur and want to gain skills to run a business efficiently or a working executive who want to boost their career graph? Then need to be a part of us today.
Connect with us for enrolment!